The World of Cars has gone virtual.  A new interactive online gaming experience puts you in the driver’s seat in this new game.  The game is free to play, but there are paid accounts to access what they are calling “premium features”.  But hey, at least your kids can check it out for free before you make the decision to keep it that way or to unlock new content and features by going with a paid account.

I’m sure this is planned to keep the young ones (recommended for ages 6 – 12) interested in Radiator Springs until ‘Cars Land’ opens in 2012 at Disney California Adventure.

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Create Your Race Car – Pick the body style, color, name and more to make it totally 100% your own.

Explore the Open Road – Drive beyond Radiator Springs to explore Carburetor County. Discover an exciting new world of back road racing and offbeat adventures with Mater, Fillmore, Sarge and others!

Cruise Low and Slow – Join tons of other players to hangout, chat and build a Cars community. Invite friends over to check out and take a spin around your yard!

Race and Play – Speed to the finish line on a variety of tracks to win badges and trophies. Play awesome mini-games like Lightning Storm, Ramone’s Paint Blast and Mater’s Moon Landing to earn car coins and more!

Upgrading from Free-to-Play to Subscription offers:

  • Parts, gear and accessory purchases to trick out your ride and yard
  • A Pro Racing Career and a chance to win the Piston Cup
  • Access to Exclusive Race Tracks
  • Special Events and Adventures

Race on over to to check it out!