Admittedly, I had never heard of Tapulous before writing this article.
Those of you with iPhones out there may have heard of them, or of the game “Tap Tap Revenge”.
These guys are HUGE!

Here’s a copy of the official press release from Walt Disney Interactive Media Group:

Tapulous, a leading mobile gaming company, to strengthen

Disney Interactive Media Group’s Mobile Business
BURBANK, Calif. – (July 1, 2010) The Walt Disney Company today announced the acquisition
of Palo Alto-based Tapulous, Inc., a leading developer of music games for the iPad, iPhone,
and iPod Touch. Through a merger agreement, Tapulous is now a wholly owned subsidiary of
The Walt Disney Company reporting into Disney Interactive Media Group (DIMG).
As a part of DIMG’s mobile games group, Tapulous strengthens the company’s portfolio of
games and entertainment offerings in the fast-growing mobile arena. Through this deal,
Tapulous founders, Bart Decrem and Andrew Lacy, as well as their development team in Palo
Alto, CA will be joining DIMG’s mobile content group. Decrem and Lacy, previously CEO and
COO of Tapulous, will now take on the leadership roles for the DIMG mobile group with Decrem
reporting to DIMG President Steve Wadsworth.
“Mobile gaming is seeing unprecedented growth and this is the right time to invest to strengthen
our position in the mobile business,” said Wadsworth. “In a short time, Bart and Andrew have
built Tapulous into a successful and accomplished mobile games developer that’s emerged as
one of the most successful companies in the industry. We welcome the Tapulous team to the
Disney family and look forward to integrating their popular games into Disney’s offerings.”
In the last year, DIMG has enjoyed many successes in its mobile business counting several
“platinum” performing apps with more than 1 million downloads including Disney’s Alice in
Wonderland Lite, Fairies Fly Lite and JellyCar 2, which is Disney’s most successful premium
game in the app store to date. In addition, DIMG creates and delivers unique mobile content
and manages a Disney-branded mobile phone service in Japan in association with Softbank.
“Tapulous has been on the leading-edge of mobile gaming. By joining Disney, we will be able to
continue to excel in this evolving industry and more quickly realize our vision to lead the mobile,
social entertainment revolution,” said Decrem. “With Disney’s powerful breadth of content and
heritage in technological innovation, they are the perfect partner for Tapulous. It is a true honor
to join the Disney team.”
About Tapulous
Tapulous is a leading mobile games developer. Its flagship title Tap Tap Revenge has been
installed by more than 30% of iPhone/iPod touch users and remains one of the most successful
gaming franchises on the iPhone platform. The company’s other popular games include the
wildly innovative Riddim Ribbon and Tap Tap Radiation, the #1 game on the iPad at launch.
Founded in 2008, the company is headquartered in downtown Palo Alto, Calif. For more
information, please visit www.tapulous.com.
About Disney Interactive Media Group
Disney Interactive Media Group (DIMG) is a segment of The Walt Disney Company responsible
for the global creation and delivery of Disney branded interactive entertainment, multi-platform
video games and lifestyle content across all current and emerging media and platforms. DIMG
produces and distributes a broad portfolio of content from its four primary lines of business
which include Disney Interactive Studios, Disney Online, Disney Online Studios and Disney
Mobile. Products and services released and operated through DIMG include virtual world
blockbuster, Club Penguin, Disney.com. and Family.com, as well as the upcoming criticallyacclaimed
Disney Epic Mickey. DIMG is headquartered in North Hollywood and Glendale, Calif.,
and has internal development studios around the world including Avalanche Software,
Propaganda Games, Black Rock Studio, Junction Point Studios and now Tapulous.

Tapulous, a leading mobile gaming company, to strengthenDisney Interactive Media Group’s Mobile BusinessBURBANK, Calif. – (July 1, 2010) The Walt Disney Company today announced the acquisitionof Palo Alto-based Tapulous, Inc., a leading developer of music games for the iPad, iPhone,and iPod Touch. Through a merger agreement, Tapulous is now a wholly owned subsidiary ofThe Walt Disney Company reporting into Disney Interactive Media Group (DIMG).As a part of DIMG’s mobile games group, Tapulous strengthens the company’s portfolio ofgames and entertainment offerings in the fast-growing mobile arena. Through this deal,Tapulous founders, Bart Decrem and Andrew Lacy, as well as their development team in PaloAlto, CA will be joining DIMG’s mobile content group. Decrem and Lacy, previously CEO andCOO of Tapulous, will now take on the leadership roles for the DIMG mobile group with Decremreporting to DIMG President Steve Wadsworth.“Mobile gaming is seeing unprecedented growth and this is the right time to invest to strengthenour position in the mobile business,” said Wadsworth. “In a short time, Bart and Andrew havebuilt Tapulous into a successful and accomplished mobile games developer that’s emerged asone of the most successful companies in the industry. We welcome the Tapulous team to theDisney family and look forward to integrating their popular games into Disney’s offerings.”In the last year, DIMG has enjoyed many successes in its mobile business counting several“platinum” performing apps with more than 1 million downloads including Disney’s Alice inWonderland Lite, Fairies Fly Lite and JellyCar 2, which is Disney’s most successful premiumgame in the app store to date. In addition, DIMG creates and delivers unique mobile contentand manages a Disney-branded mobile phone service in Japan in association with Softbank.“Tapulous has been on the leading-edge of mobile gaming. By joining Disney, we will be able tocontinue to excel in this evolving industry and more quickly realize our vision to lead the mobile,social entertainment revolution,” said Decrem. “With Disney’s powerful breadth of content andheritage in technological innovation, they are the perfect partner for Tapulous. It is a true honorto join the Disney team.”About TapulousTapulous is a leading mobile games developer. Its flagship title Tap Tap Revenge has beeninstalled by more than 30% of iPhone/iPod touch users and remains one of the most successfulgaming franchises on the iPhone platform. The company’s other popular games include thewildly innovative Riddim Ribbon and Tap Tap Radiation, the #1 game on the iPad at launch.Founded in 2008, the company is headquartered in downtown Palo Alto, Calif. For moreinformation, please visit www.tapulous.com.About Disney Interactive Media GroupDisney Interactive Media Group (DIMG) is a segment of The Walt Disney Company responsiblefor the global creation and delivery of Disney branded interactive entertainment, multi-platformvideo games and lifestyle content across all current and emerging media and platforms. DIMGproduces and distributes a broad portfolio of content from its four primary lines of businesswhich include Disney Interactive Studios, Disney Online, Disney Online Studios and DisneyMobile. Products and services released and operated through DIMG include virtual worldblockbuster, Club Penguin, Disney.com. and Family.com, as well as the upcoming criticallyacclaimedDisney Epic Mickey. DIMG is headquartered in North Hollywood and Glendale, Calif.,and has internal development studios around the world including Avalanche Software,Propaganda Games, Black Rock Studio, Junction Point Studios and now Tapulous.